WWE shirt sales will benefit Pittsburgh-based cancer research
In recognition of Childhood Cancer Awareness Month in September, the V Foundation for Cancer Research has announced a host of new fundraising initiatives, including the sale of a t-shirt to benefit a non-profit organization based in Pittsburgh.
WWE and the V Foundation have been partners since 2016 in Connor’s Cure, a nonprofit that got its start at UPMC Children’s Hospital in Pittsburgh when 8-year-old Connor Michalek battled a rare cancer affecting his brain and his spinal cord. Connor died in 2014.
WWE releases new “Team Up to Take Down Cancer” t-shirt and donates 100% of proceeds to Connor’s Cure.
Over the years, he has raised $3.8 million and helped over 500 families around the world. This funding also helps support pediatric cancer research at the MCH.
The shirt features shadows of a wrestler, child and championship wrestling belt with the initials “CC”.
WWE wrestler Titus O’Neil also recently announced a $100,000 donation to Connor’s Cure, in partnership with his Bullard Family Foundation and Heritage Insurance.
Additionally, First Watch, a restaurant with locations in Murrysville, Cranberry, South Hills and Moon Township, will donate 25 cents from each children’s meal to fund childhood cancer research through the V Foundation.
“Kids helping kids are at the heart of our partnership with the V Foundation, and it’s been inspiring to see how, family by family, meal by meal, our customers are fueling a movement to change lives and win victory over the cancer,” said First Look President and CEO Chris Tomasso.
Mark and Chris Pentecost, founders of marketing firm It Works!, announced they would match every dollar raised through September 30 up to $1 million.
“We have an exceptional group of partners who are committed to ending childhood cancer,” said V Foundation CEO Shane Jacobson. “From breakfast to basketball, to a walking challenge and buying a t-shirt, I invite everyone to join our mission.”
To learn more about different ways to fundraise, see V.org.