UNLV President on Cannon Duty T-shirt to attract more students to Runnin’ Rebels-Colorado State game; UNLV knocks out CSU, 72-51, Saturday

By Alan Snel of LVSportsBiz.com

Well, let’s face it — those UNLV basketball games haven’t exactly drawn the Las Vegas masses to the Thomas & Mack Center this season.

So UNLV sports marketing officials decided to bring out a big man on campus – namely university president Keith Whitfield – to operate the t-shirt cannon that fires free shirts into the stands. for Saturday’s UNLV basketball game against Colorado State.

One of the jerseys contained a free semester of tuition worth about $10,000, according to Dan Dolby, who handles sports sponsorships and marketing for the university. Here’s the lucky winner who grabbed the shirt with the Fall 2022 tuition voucher that’s good for 12 free credit hours:

Set the numbers The easiest way to get people to fill the seats is to appeal to the people closest to the university – the students. They received free neon yellow and orange yellow shirts to wear to “Neon Noir” at the basketball game.

“By giving out more freebies, the school was encouraging more students to come to the games,” said Kyanna Saldana, social media coordinator for The Rebellion, the student fan organization.

Athletics department marketers were trying to lure students into the arena by offering the prize of free tuition and even memberships to other UNLV sports.

And thinking students are always hungry or just too poor to buy food, sports marketers lined up free Taco Bell meals for the top 500 students in today’s 72-51 UNLV win. against a 21-win Colorado State basketball team. Over 25,000 students attend UNLV, so the campus basketball folks think a few will be hungry for a free chicken taco.

Everyone loves gifts, right? Well, there’s another bait UNLV is throwing out there, with a Nike Air Force 1 shoe giveaway up for grabs for Rebels students.

At halftime, there was the emotional retirement ceremony of Robert Smith, the former great point guard of the Rebels who saw his number 10 jersey installed in the rafters of the Thomas & Mack Center.

UNLV improved to 16-11 and 8-6 in the conference, including two decision wins against this team from Colorado State. Colorado State fell to 21-4 and 11-4 in the Mountain West.

Bryce Hamilton led the Rebs with 20 points, while Michael Nuga added 13. UNLV led CSU at halftime, 35-24, and trailed by 25 points midway through the second half.

UNLV said attendance was over 6,100 today.


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