The iconic polo turns 50 with some exciting news!
Do you own a Ralph Lauren polo shirt? Isn’t that the one thing you can’t live without? You could practically live there? If you answered yes to any of these questions, here is some tea for you!
When I think of my earliest polo memory, I remember the stack of neatly folded shirts on the top shelf of my dad’s pristine dressing room. What struck me the most was the fact that all of these shirts were exactly the same in fit, design and fit. Yet each alluring color represented something completely different from the other. i like to call it ‘the Ralph Lauren Elegance‘. As a little girl who occasionally styled her daddy’s hair, red was for days when he had to conquer the world and deep green would be reserved for buzzing evenings. While stark white (my favorite) used to be everyday-appropriate and in all honesty, it continues to be, given its classic silhouette. The best part you ask? Well, each of these shirts has found its way into my wardrobe *sips a coffee in silence*.
“It was never about a shirt, but a way of life” honestly put by the man himself! At the end of 50 great years of Polo, Ralph Lauren celebrates this milestone by relaunching the polo shirt. This time, allowing the new generation to rediscover this classic and its incredible cultural impact of more than half a century. The polo shirt has served as the canvas for the lifestyles and worlds that have inspired Ralph Lauren since 1972. Creating something is one thing, creating something that brings us together, regardless of the “rules”, is a whole different game of grandeur. . It delights me to be able to say things like “I loved that shirt the Duchess wore the other day, I’m going to get one”. From rappers to royalty, this really is a shirt everyone can live in as they please! An interesting relationship between freedom of self-expression and timelessness is a Ralph Lauren USP that inspires to dream.
The Remarkable Coffee Table Book
An exciting new announcement accompanying the Golden Jubilee is the newly launched book, Ralph Lauren polo shirt published by Rizzoli International and frankly, also known as “A Collector’s Dream”. “He (Ralph) continually reinvented the things he loves, but he always felt compelled to keep the essentials. When you wear a polo shirt, you’re immediately engaged in a deep irony between being unique, but also – because so many others in this world wear it – belong,” shares American filmmaker Ken Burns in a moving preface. The book documents polo’s decades-spanning reign through historical imagery and personal stories. of individuals who have adopted this quintessential style and made it their own. “The polo shirt is to Ralph Lauren what Mickey Mouse is to Disney or the Empire State Building is to New York”, reads an excerpt from the book From classic white to distressed polo, striped polo to US Olympic, US Open and Wimbledon championship collaborations, this catalog celebrates the full spectrum of polo.
Chief Innovation Officer and VP of the ambitious label, David Lauren opens up about the special memories the book also signifies. “My father had long been inspired by Africa and created his first “Safari” collection in 1984.” However, it wasn’t until 30 years later that they finally made it to Africa. Towards the end of their trip, they decided to get on a plane and visit a remote part of Kenya – unexplored by tourists where they discovered a colorful local market. “I heard my dad call my name and found him holding a weathered red polo shirt in his hands. It was wonderful to travel so far and find a shirt he had designed years ago in this distant and special place.” Main memory unlocked.
Here’s how you can join the festivities
As David Lauren accurately explains “Although the polo shirt may be worn differently by everyone, one thing is certain – wearing this shirt allows you to instantly step into Ralph Lauren’s idea of the American Dream!” The innovator who “writes through his clothes” has opened the doors for his loyal fans to join in the festivities on social media platforms by telling their #MyPoloShirtStory which unlocks an exclusive experience through an official Snapchat lens. The one that lets you explore a 3D version of Ralph Lauren polo shirt in their view of the Snapchat app world and interact with the stories of those who have worn, loved and made it their own.
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