The 10 best-selling football shirts in Europe

Europe’s 10 best-selling football shirts have been revealed, and there’s a rather surprising best-seller.

Despite Lionel Messi’s trademark move to Paris Saint-Germain and Cristiano Ronaldo’s blockbuster transfer to Manchester United, Bayern Munich are top of the list for 2021.

A study conducted by Euromerica Sport Marketing revealed that the German club sold 3.25 million shirts between January 2021 and December 2021 – 200,000 more than any other club. Real Madrid were the second highest seller, shipping 3.05 million shirts in Europe.

Four Premier League clubs made the top 10, with Liverpool beating Man Utd, Chelsea and Man City for the title of top-selling English side. The Reds were third on the list overall, with Man Utd one place behind in fourth.

Elsewhere in the table, Juventus made the cut as the only Italian side in the top 10, occupying an impressive fifth place on the list – perhaps due to Ronaldo being at the club for a good part of the year. year.

The biggest surprise on this list is PSG’s low ranking. The Parisians are ninth and have only sold 1.18 million shirts despite signing Messi.

Here is the top 10 in full:

1. Bayern Munich – 3.25m
2. Real Madrid – 3.05m
3. Liverpool – 2.45m
4. Manchester United – 1.95m
5. Juventus – 1.42m
6. Barcelona – 1.34m
seven. Chelsea – 1.31m
8. Borussia Dortmund – 1.22m
9. Paris Saint Germain – 1.18m
ten. Manchester City – 1.08m

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