Sir Anthony Hopkins wears Donut t-shirt in new Loewe campaign – WWD

DIRECT APPROACH: Sir Anthony Hopkins’ latest role – modeling for Loewe’s new campaign – required him to don a T-shirt printed with colorful glazed donuts, tailored trousers and the Spanish brand’s vaguely retro Flow trainers. He looks cool as he smiles and points a thumbs up at his Anagram studded tote bag.

Loewe’s creative director, Jonathan Anderson, continues to amaze with his sometimes surreal designs – a sandal with a stalked rose as a heel, for example – and his daring casting.

The pre-fall spots also feature “The Lost Daughter” actress Jessie Buckley, her face branded with instructions for retouching, plucking and snipping; model Kaia Gerber doused in a bubble bath while keeping her Amazona square bag hoisted and dry, and artist Lynda Benglis, 80, wore parrot-print leggings and a fringed parka in her studio.

“It’s about finding people who represent the brand, as well as people I look up to and want to connect with,” Anderson explained, calling Benglis a “genius” and “one of the greatest American artists of all time”.

Lynda Benglis in the Loewe campaign.
Jürgen Teller

The designer said he was “honoured” to include Hopkins, whose upcoming projects include “Zero Contact” and “Armageddon Time.”

“I find him totally fascinating. He’s a true acting legend, of course, but he was so kind to us on set,” Anderson said.

Juergen Teller also turned his lens to Chinese actress Tang Wei, Japanese Paralympic athlete Maya Nakanishi and singer-songwriters Alewya and Caroline Polachek. Ambassadors Loewe HyunA, a South Korean singer, and actor Josh O’Connor round out the campaign, which was shot mostly outdoors and appeared spontaneous and unvarnished. Loewe called it “a brutal document of an extended creative community”.

Buckley said shooting the spots with Teller and Anderson was pure fun.

“I brought in a bit of a rogue idea and they all went for it. We laughed so much. The crazier, the better,” she enthuses. “I painted myself as a clown and stood in a bush. Nothing normal about filming. …Juergen was ready to get weird and wild.

The campaign – aimed at print and digital placements – kicks off from Tuesday, then rolls out to outdoor displays.


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