Rizzoli International celebrates Ralph Lauren’s iconic polo shirt with this book
“It was never about a shirt, it was about a way of life,” said world-renowned fashion designer Ralph Lauren of one of the most iconic and popular garments never sold by the brand: le polo.
Celebrating the brand’s most iconic product, Rizzoli International’s collector’s book, “Ralph Lauren’s Polo Shirt”.
The polo shirt is the quintessential and singular garment that is ubiquitous and has served as the canvas for the lifestyles and worlds that have inspired Ralph Lauren since 1972. The 360-degree marketing campaign that will accompany the book launch will reflect the incredible culture impact that the polo shirt has had over the past five decades and reintroducing it to a new generation of consumers through a series of initiatives and installations, a collection of sustainable, creative and customizable polo shirts available for purchase , immersive storytelling and more.
Rizzoli International will be releasing Ralph Lauren’s polo shirt (AED 170), which is a fascinating look at the history of the wardrobe classic. With beautiful photographs, an introduction by Ralph Lauren and an afterword by David Lauren, the book sheds light on the shirt itself. Embodying a quintessentially American chic casualness, the polo shirt is a cultural symbol, worn by everyone from movie stars and presidents to athletes and entertainers. As stated in the first chapter, “The polo shirt is to Ralph Lauren what Mickey Mouse is to Disney or the Empire State Building is to New York.”
Whether worn with the collar up, open and scooped, or dressed up under a suit jacket, the Polo embodies the optimism of American style. For more than five decades, the polo shirt has traveled everywhere, creating memories for all who have made it part of their lives.
As Ralph Lauren, Executive Chairman and Chief Creative Officer of the Ralph Lauren Corporation, states in the introduction: “I wanted the shirt to be part of the life of the person who wore it. Little did I know that after fifty years he would become such a personal icon all over the world. What I do has always come from the way people live. It’s honest and from the bottom of my heart and I hope that’s what touches the diversity of people who wear my polo shirt and all my clothes.
This 544-page book celebrates and documents the iconic style and influential impact of polo, which has never been defined by the latest trend. A juxtaposition of modernity and heritage, tradition and individuality, refinement and ease, it endures and continues to evolve in innovative and sustainable ways. Seen through historical images and told through the personal stories of celebrities, politicians and presidents, royals, world-class athletes, as well as everyday people, the book features diverse people who have appropriated the Polo and inspired others to follow suit. way.
Ralph Lauren also aspires to use responsibly sourced and sustainable materials that extend product life while requiring less of the planet. In line with these sustainability goals and initiatives and as part of the launch of Ralph Lauren’s latest Polo Shirt brand book, there will be expanded offerings of the classic polo shirt available, and a limited number of select vintage and collectible designs, seen in the Ralph Lauren polo shirt pages, will be available for purchase in select stores and in select regions around the world. From the brand’s exclusive archive collection, each piece has been carefully examined by Ralph Lauren experts to verify their authenticity. The upcycled polo shirt will also be introduced through this vintage offer. Selected from a limited-edition collection of polo shirts that have been hand-repaired by artisans at Los Angeles-based circular design platform Atelier & Repairs, each polo is sourced in North America and received a second life thanks to an over-dyeing process that gives each shirt its true vibrant indigo hue and patched with vintage fabrics on the placket and gussets. Exciting new options will also be incorporated into the Create Your Own (CYO) customization program with the recently introduced custom made-to-order polo shirt, which includes a choice of solid, striped or color-blocked designs for the body, collar and sleeves. , as well as the possibility of having letters and symbols knitted into each cuff. This make-to-order model helps reduce product inventory and provides hundreds of available combinations for the customer to customize each polo and then knit it to order using state-of-the-art flat knit technology.