Ralph Lauren reinvents the polo shirt with a new sustainable edition
Sustainability is taking over the fashion world, and Ralph Lauren is no exception. The brand presented its latest innovation at the Australian Open: a high-performance Ralph Lauren polo shirt made from natural materials.
Thanks to a patented method, the American brand has succeeded in creating a polo shirt in natural fabric with similar performance to synthetic fabrics based on plastic, such as nylon, which are much more harmful to the environment.
[Hero and Featured Image Credit: Ralph Lauren]
Essential performance apparel with a sustainable twist
While sustainability is gradually taking over the world of fashion and luxury, it has also made some inroads into the sports world in recent months. Here, we are talking about performance clothing with certain characteristics — such as breathability, quick drying, waterproofing, comfort — which are essential for both amateur and high-level athletes. It is therefore not surprising that the brand has chosen the Australian Open to unveil its new generation polo shirt, combining high performance and durability for the first time.
The Clarus RLX polo shirt differs from its predecessors by the introduction of a high-performance cotton-based material that is much less polluting. This is made possible by a new patented method developed by materials science start-up Natural Fiber Welding, Inc., which transforms virgin and recycled cotton into enhanced cotton fibers with high performance attributes. In other words, the material behaves like conventional plastic-based synthetic fabrics such as polyester and nylon, but without the harmful effects they have on the planet.
Timelessness in modern times
“Ralph Lauren is known for its timelessness – and for over 50 years, being timeless has meant both building on our heritage and fostering pioneering innovation. With the introduction of the RLX Clarus polo shirt, we are using our most iconic as the canvas to launch an evolutionary and revolutionary textile technology – a high-performance wearable product created for the first time with natural fibers.We are proud to build on the brand’s heritage of signature and authentic style, reinvented for the ‘future,’ said David Lauren, director of brand and innovation at Ralph Lauren.
This is not the first sustainable innovation from the American brand. At the end of March 2021, Ralph Lauren launched Color on demand, the first wastewater-free cotton dyeing system, before branching out into clothing rentals with its The Lauren Look subscription service. With these commitments, the brand intends to expand its use of sustainable materials, but also significantly reduce its waste.
Presented at the Australian Open, the Clarus RLX polo shirt will then be offered for sale worldwide, with new styles and colors, as well as women’s models.
This article is published via AFP Relaxnews.