Ralph Lauren launches a sustainable cotton polo shirt for the Australian Open
On the occasion of the 2022 Australian Open tennis tournament, Ralph Lauren unveiled its Rlx Clarus polo shirt, developed using innovative sustainability methods that underline the company’s commitment to the region.
The shirt uses a patented, first-to-market platform developed by sustainable materials start-up Natural Fiber Welding (NFW), which transforms virgin and recycled cotton into high-performance materials with attributes such as moisture management. The final cotton material, used for the polo shirt, acts similarly to synthetic fabrics like polyester and nylon.
The release is part of Ralph Lauren’s past investment in NFW, made in August 2020, which was aimed at helping the organization evolve its patented process and develop the technology to make the material at hand.
The investment is also part of the fashion brand’s goal to achieve 100% sustainably sourced key materials by 2025.
During the Australian Open, Ralph Lauren will host an exhibition tennis clinic alongside tennis player Sam Groth and footballer Josh Cavallo, who will each sport the jersey to show off their performance qualities.
The Rlx Clarus polo shirt will make its exclusive debut at The Open 2022 before rolling out worldwide. More styles, colors and a women’s option will be available in the coming weeks.