Puma recycles Manchester City football shirts in latest sustainability pledge
Puma has unveiled its latest commitment to sustainability through its Re:Jersey recycling project which reuses old football tops with the aim of reducing waste and creating a circular production model.
As part of the initiative, Manchester City players wore the special shirts during their clash with Watford in early May.
“As part of our Forever Better sustainability strategy, we want to take on more responsibility when it comes to the end of life of our products,” said Matthias Bäumer, General Manager BU Teamsport at Puma.
“With Re:Jersey, we are taking an important step in garment-to-garment recycling, which will help us reduce waste in the future.”
Before the match, the center circle of the Etihad Stadium wore the message “Eat, Sleep, City, Repeat – 100% Re:Jersey” on a bright blue patchwork made from pre-loved materials.
“Manchester City and Puma have made meaningful commitments to their respective sustainability programs which ensure that social and environmental actions work for tangible, long-term change,” said Pete Bradshaw, director of sustainability at Manchester City.
“With Re:Jersey, Puma is looking for new ways to make sporting goods more circular and we are proud to be able to play a part in this journey, working to engage fans, the community, the workforce and the partners – actively collaborating for a better future.”
The Re:Jersey pilot experience is part of Puma’s Circular Lab and Forever Better sustainability platform.
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