Man City stars wear special recycled football shirts during Watford clash warm-up as part of innovative campaign
The MANCHESTER CITY stars wore special recycled football shirts as they warmed up before beating Watford on Saturday.
And from Monday, City want fans to throw away their old shirts – to turn them into new ones.
Defending champions Pep Guardiola – who earned a 5-1 win over the Hornets – played their part in PUMA’s innovative recycling project RE:JERSEY.
Fans will be able to donate polyester shirts for this garment-to-garment recycling initiative.
Special collection bins will be set up at the City Store next to the Etihad Stadium as well as at other locations on campus.
Further details on how fans can participate in RE:JERSEY can be found at http://www.mancity.com/rejersey.
Ahead of Saturday’s game, the center circle wore the message “Eat, Sleep, City Repeat – 100% RE:JERSEY” on a bright blue patchwork.
It was made from recycled materials and will itself be recycled as part of the experiment.
Matthias Baumer, Managing Director of BU Teamsport at Puma, said: “As part of our Forever Better sustainability strategy, we want to take more responsibility when it comes to the end of life of our products,
“With RE:JERSEY, we are taking an important step in garment-to-garment recycling, which will help us reduce waste in the future.
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Pete Bradshaw, Manchester City Director of Sustainability, said: “Manchester City and PUMA have made significant commitments to their respective sustainability programs which ensure that social and environmental actions work for tangible long-term change.
“With RE:JERSEY, PUMA is looking for new ways to make sporting goods more circular and we are proud to be able to play a part in this journey, working to engage fans, the community, the workforce and the partners – actively collaborating for a better future.”
RE:JERSEY products were also worn by City’s women’s team during the pre-match warm-up ahead of their 4-0 win over Leicester on Sunday.
Other PUMA clubs AC Milan, Borussia Dortmund and Marseille are also expected to wear them before the end of the season.
As part of the recycling process used in the BR; JERSEY project, vintage clothing including club logos, embroidery and badges may be used.
The material is chemically broken down into its main components and the colors are then filtered and the material is reconstituted to create a yarn with the same characteristics as polyester.
The pilot experiment is part of PUMA’s Circular Lab and its Forever Better sustainability platform.
Last year, as part of Circular Lab, PUMA announced the RE; SWEDEN program that tests whether the company can make a biodegradable version of its suede sneakers.