Lacoste presents Loop Polo, an ecological polo shirt – WWD

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Lacoste brings a lasting touch to its classic bestseller by presenting the Loop Polo. The eco-friendly polo shirt is made from 30% recycled cotton and 70% virgin cotton; it’s unisex.

The Lacoste Loop Polo costs $ 135 and will be available today in stores and online at lacoste.com. Additionally, Lacoste will partner with Maison De Mode, the ethical hybrid fashion retailer co-founded by Amanda Heart and Hassan Pierre, who has been a champion of individuality empowerment, raising awareness on a global platform. in the sustainable luxury market.

The Lacoste Loop Polo is made in a “closed loop” process, which means that no two polo shirts are the same. It comes in a speckled look in heather gray or midnight blue. It has a “petit piqué” texture, a two-button neckline, short sleeves and tone-on-tone croc camouflage, made from recycled polyester. Production consumes less water.

In December, Lacoste joined the “Make Fashion Circular” program of the Ellen MacArthur Foundation. Since 2009, this non-profit association has brought circularity to the global economic agenda by helping fashion brands become greener, with a focus on the impact on the planet and those who live on it.

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