LA Merchandising for 2021 Holiday Giveaways: Shirts, Pants, Hats, More


This is part of the LA Times 2021 Gift Guide. See the full guide here.

Oh, do you like LA? Say it with your chest! Or better yet, with what’s on it. Merch has long been a way of announcing your dedication to a person, thing or place, and in Los Angeles there is no shortage of restaurants, cafes, bars and eateries that feel representative of a certain facet of the culture of this city. We’ve rounded up some of our favorites – with the promise that the hard-core Angeleno in your life won’t be able to resist.

Happy merchandising!

Monty’s good burger

You can usually spot Monty’s Good Burger, the beloved vegan burger restaurant with locations across LA, for its lines down the block. Part of that is for burgers – with juicy patties, fresh veg, homemade pickles, and a special sauce, not to mention crispy tater tots and milkshakes – but part is for merch. Much of the restaurant’s clothing features its adorable mascot, like this Dodgy Monty Raglan ($ 35), which also serves as an ode to the Dodgers.

$ 35 | Buy here

Sonoratown T-shirt

GIFT GUIDE - MERCH: Sonoratown T-shirt

Sonoratown is known for its lineups, chewy flour tortillas, and the smell of grilled mesquite steak wafting from its doors in the Fashion District. Best of all, it’s the place to go when you need a slice of Los Angeles’ San Luis Río Colorado – and one of the city’s favorite taquerias. (You haven’t heard it from us, but it’s also possibly the best hangover food in town.) Represent your love for Sonoratown – and your unofficial cornmeal allegiance – with its $ 20 tee shirt. Available in person or through Postmates and Uber Eats. 208 E 8th St., Los Angeles.

$ 20 | Buy here

Grand Central Market Tote

GIFT GUIDE - MERCH: Grand Central Market Market Tote

Ah, the Grand Central Market. Where else can you find the best Buko pie, authentic pupusas, a famous scrambled egg sandwich on Instagram, all the dried chili peppers your heart desires and mend that golden chain that’s been broken for years? Basically, it’s a microcosm of Los Angeles. And what better way to say you love her than to secure her (tote)? Simple, stylish, and good for storing your groceries, laptop, hopes and dreams, the Grand Central Market Tote Bag ($ 25) is a must-have accessory this holiday season.

25 $ | Buy here

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Jon & Vinny’s OG Pizza Man Fairfax T-shirt

GIFT GUIDE - MERCH: Jon and Vinny's OG Pizza Man Fairfax Tee

Jon & Vinny’s is the place where cool kids eat good Italian in LA Just try to get a table on a random Thursday at its Fairfax location (nearly impossible, which of course makes the desire to be rocked by l smell of freshly baked dough even stronger). Affirm your love for Jon & Vinny’s Honey Ricotta & Orange Blossom Bruschetta – and the Fairfax Quarter – in style with the Fairfax OG Pizza Man T-Shirt ($ 30).

$ 30 | Buy here

Koreatown Run Club Line Hotel Hoodie

Koreatown Run Club hoodie forest green

Koreatown Run Club merchandising is some of the coolest unofficial street wear in town. KRC founders Mike Pak and Duy Nguyen have released several must-have pieces since the brand’s inception, including this KRC Line Hotel Hoodie ($ 65), which features their most popular t-shirt design on a Champion middleweight hoodie. While the brand has achieved cult status among Koreatown Run Club members and fitness enthusiasts in Los Angeles, you don’t have to be a runner to wear their equipment (we promise we won’t say so). !).

$ 65 | Buy here

Kindness & Mischief MiiR Travel Mug

GIFT GUIDE - MERCH: K + M Coffee Diner Mug

Monique “Mo” Maravilla’s cafe in Highland Park is light, airy, and has the best Miso Caramel Latte around. The northeastern LA native made sure the product matched the vibe, with dad caps, t-shirts and mugs galore featuring K & M’s signature tag and fox motif – but it’s the K&M MiiR Travel Tumbler ($ 32) that really hits the mark. Designed by local artist Colin Ozawa, the tumbler features layered geometric patterns in coral and turquoise color, perfect for holding your hot or cold take out orders without the risk of leaking.

$ 32 | Buy here

Espacio 1839 Boyle Heights T-shirt

GIFT GUIDE - MERCH: Espacio 1839 Boyle Heights T-shirt

Espacio 1839, a Boyle Heights boutique and podcast studio filled with handmade items, clothing, art, and books from local and Latinx makers, has endless gift options for the holidays – but it’s the Boyle Heights Tee ($ 23.99), printed in the style of the official blue neighborhood signs across town, that serve as the ultimate homage to place and time.

$ 23.99 | Buy here

LACMA Hand Painted Sign Champion Reverse Armor Sweatshirt

GIFT GUIDE - MERCH: Hand painted sweater LACMA

Taking inspiration from LA’s tradition of hand-painted signs, the LACMA Hand Painted Sign Champion Reverse Weave Sweatshirt ($ 79) is a work of art in itself. Screenprinted onto a gray Champion sweatshirt, featuring lettering designed by Ben Klevay’s She Chimp, the museum sweatshirt is the perfect lightweight layer to upgrade to the winter version of LA.

$ 79 | Buy here

Highland Park Brewery Timbo Pils Lighter

Highland Park Brewery - Timbo Lighter, $ 6

OK, everyone loves a matchbox from a bar, but what about a lighter from a brewery? Highland Park Brewery’s Timbo Pils lighter features a design inspired by that of the can of its very popular Timbo Pils beer – but instead of the original art, which is two hands on a guitar, it has been remixed with two hands on a huge joint. Yes, iconic, and a good deal at $ 6.

$ 6 | ?? Buy here

Night Hat + Larb King Market

Night + Market - Larb King New Era Snapback, $ 30

People are obsessed with Los Angeles’ colorful and chaotic Night + Market Thai restaurant (with locations in Silver Lake, West Hollywood, and Venice) for countless reasons, including its nam khao tod and extensive wine list. But the merch is just as brilliant. Cop the Larb King hat ($ 30), made on a New Era snapback for the foodie in your life who loves supporting LA restaurants.

$ 30 | Buy here

South LA Cafe South Central Hoodie

South LA Cafe - South Central Hoodie, $ 35

Celia and Joe Ward-Wallace’s cafe has become more than just a place to let off steam in South LA. You can’t go wrong with anything from the South LA Cafe product line, but the South Central Hoodie ($ 35), in old English lettering, is a perfect way to take your neighborhood with you wherever you go. go.

$ 38 | ?? Buy here

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