Golf Business News – adidas launches ‘Made to be Remade’ polo shirt
adidas Golf has launched a new range of polo shirts specifically designed so that they can be recycled and reused in the manufacture of other adidas products once the shirt has reached the end of its lifespan.
adidas is already leveraging this recycling process in other areas of its business, but this is the first time it has rolled it out in its golf division.
The Made to be Remade Polo will come in two limited edition designs and will come with a special QR code tag located near the hem on the right side. Once this QR code has been scanned, the wearer will be redirected to the adidas Made To Be Remade digital hub, where they can begin their return once they feel the jersey is worn out or they no longer wish to wear it . The hub also offers information about the brand’s sustainability commitments and gives details of other Made To Be Remade products.
In order to give wearers enough time to wear the polo shirt, the return to redo process will not open until 100 days after purchase.
Jennie Ko, Director of Apparel Design at adidas Golf, said: “Our intention with the Made To Be Remade polo shirt is to invite the wearer into this circular product process, from creation to re-creation. Golfers will still benefit from a product that performs well on the course, but will also have the ability to limit a product’s impact on the environment.
She added: “We approached the design of this polo shirt the same way we would with any polo shirt we make, which is to always build and use materials that promote mobility in the golf swing and feel good on the body. To make this one special, we used a custom jacquard pattern with fully looped yarns inspired by the continuous looping motion of all Made to be Remade products.
The Made To Be Remade polo shirt will be available exclusively for purchase for members of the adidas adiClub, which is free to join. Members can buy it on adidas.com and use the adidas app. It will be available from May 19 initially only in men’s sizes, with women’s options available later this year.