Fred Perry stops selling “Proud Boys” associated polo shirt


Fred Perry said in a statement last week that he stopped selling one of his iconic black and yellow shirts in the United States a year ago because it became popular among the band members.

“Despite its lineage, we have seen that the Black / Yellow / Yellow Double Tipped Shirt takes on a new and very different meaning in North America due to its association with the Proud Boys. This association is something we need to do. our best to finish, ”the brand said in its statement.

He said sales of the shirt would not resume in the United States or Canada “until we are convinced that his association with the Proud Boys has ended.”

The Proud Boys have been named a hate group by the Southern Poverty Law Center. Founded in 2016 by Gavin McInnes, the group is known for its anti-Muslim and misogynist rhetoric, according to SPLC.

McInnes is suing SPLC for this designation.

Fred Perry said he “does not support and is in no way affiliated with the Proud Boys,” adding that it was “incredibly frustrating” that the group adopted his shirt and “subverted” his laurel wreath logo. “for their own purposes”.

The company described its classic shirts and logo as “a piece of British subcultural uniform” which should represent “inclusiveness, diversity and independence”.

“To be absolutely clear, if you see any material or products from Proud Boys featuring our laurel wreath or anything else related to black / yellow / yellow, they have absolutely nothing to do with us, and we are working with our lawyers to prosecute any illegal use of our brand, ”the company said.

Fred Perry belongs to the Japanese group Hit Union. According to company records, 70% of its sales were made in Europe in 2019.

John Flynn, president of Fred Perry, said in 2017 that the brand still upholds the values ​​of founder Fred Perry, a former Wimbledon winner.

“Fred was the son of a working class socialist (MP) who became a world tennis champion at a time when tennis was an elite sport. He started a business with a Jewish businessman from Europe from the East, ”Flynn said at the time.

“No, we don’t support the ideals or the (Proud Boys). It’s against our beliefs and the people we work with,” he added.

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