Blondie, Spotify Lead Charitable Initiative ‘Band Shirt Day’
Several artists are joining Spotify and MerchFriends to promote the first-ever “Band Shirt Day”.
Band Shirt Day will take place on September 16 to celebrate the iconic “band t-shirt” for charitable causes. The first Band Shirt Day will bring artists together to sell merchandise on their official channels and donate proceeds to charities of their choice. The new initiative is similar to the existing Record Store Day or Music T-Shirt Day in Australia.
Band Shirt Day invites artists to create and sell unique, limited-edition items while encouraging artists to use their platform for change. Artists can participate by listing their specially crafted merchandise on their Spotify artist profile and collecting donations using the fan support tool, via HelloMerch.com or existing sales channels, with proceeds going directly to the charity of their choice.
Some of the confirmed participating artists for the first Band Shirt Day include Blondie, Mac DeMarco, Tori Amos, Sargent House, King Gizzard & The Lizard Wizard, The Maine, Tragically Hip, The Format, Urge Overkill, Flipper, Monophonics, The Estate of Jóhann Jóhannsson and more. This year’s winners include Planned Parenthood, Children of Ukraine, The Ally Coalition, MusicCares, ACLU, TransLifeline, and more.
Artists who wish to participate in Band Shirt Day can find more information here.
“Indie music has a long history of sustainability through its focus on community; fundraising, street teams and guerrilla marketing. MerchFriends, through Band Shirt Day, brings communities together to help solve the problems we face every day,” says Sam Means, co-founder of Merch Friends and Hello Merch.
“Spotify is proud to partner with MerchFriends for the first-ever Band Shirt Day,” adds Healter Ellis, Product Marketing Manager for Spotify for Artists. “By combining our merchandise roster and fan support tools, participating artists have the opportunity to sell merchandise and raise money for a cause they care about directly on their Spotify artist profile. Band Shirt Day is a celebration of merch, fandom, and the collective power of artists for good, and we’re thrilled to support this initiative.