Bleu Flamme custom shirts site now features 3D models of your Lumpen and misshapen torso – TechCrunch


Another day another improved interface for the selection and creation of men’s dress clothes. Flame Blue, a custom shirt site we covered a year ago, just updated their ordering system to let you enter specific body measurements and then ‘see’ what the shirt will look like on your frame in time. real.

The image is instantly displayed in the browser and you can preview the models just by clicking a few buttons. Blue Flame also added a Auto size me app that allows you to create a personalized shirt based on your weight, height and waistline.

Similar to Empty Label and Indochino, the service offers multiple styles and fabrics and the work is done by professional tailors who, one might assume, have historically used tape measures and chalk to mark their clients. By becoming a web middleman, sites like Bleu Flamme can offer premium clothing at ostensibly non-premium prices and, more importantly, offer selection and styles previously unavailable at Mssrs. Geoffrey Bean and GANT.

Shirts start at $ 99.

The new system is now live and works well enough for people of average height. Unfortunately, because my torso looks like a potato sack full of broken CRT TVs, I’m rarely able to purchase personalized items like this. However, less offensive people may find it useful.

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